مستند سازی شیوه‌های نوین ترفیع در کسب و کارهای کوچک و متوسط صنعت پوشاک

1- حکیم آرا، محمدعلی، (1384)، ارتباطات متقاعدگرانه و تبلیغ، سازمان مطالعه و تدوین کتب علوم انسانی دانشگاه‌ها (سمت).نوبت اول. تهران.

2- شقاقی، عبدالرضا، شفیعی مسعود، (1384)، استراتژی افزایش مشارکت موثر و رقابتی بخش صنایع کوچک و متوسط در توسعه اقتصادی و صنعتی جمهوری اسلامی ایران، رسا، چاپ اول، تهران.

3- ملکی، آذر، (1386)، صنعت پوشاک، ماهنامه صنعت نساجی و پوشاک، شماره 186.

4- Belch, G.E, & Belch, M.A, (2004), Advertising and Promotion: An Integrated Marketing Communications Perspective, 6thed. Boston: Irwin/McGraw Hill.2-22.

5- Carson, D., Cromie, S., McGowan, P. and Hill, J. (1995), Marketing and Entrepreneurship in SMEs: An Innovative Approach, Pearson Education, Harlow.

6- Dickinger, A, P., Haghirian, J. M., & Scharl, A.,(2004), An Investigation and Conceptual Model of SMS Marketing, 38th Hawaii International Conference on System Sciences (HICSS-38), Hawaii, Big Island, IEEE.

7- Dye, Renee (2000), The Buzz On Buzz, Harvard Business Review, 139-24.

8. Ennew, C., Banerjee, A., and Li, D, (2000), Managing Word of Mouth Communication: Empirical Evidence from India, International Journal of Bank Marketing,18(2), 75

9- Ferguson, Rick (2008), Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing, Journal of Consumer Marketing, 25(3),180.

10- Fox, T. (2005), Small and Medium Sized Enterprises (SMEs) and Corporate Social Responsibility: A Discussion Paper, AICC; DA; IISD; IUCN; RIDES.

11- Ghauri N. Pervez, (2009), The Formalization of Case Study Research in International Business, New York, Ny: Springer-verlage.

12- Gilmore, A., Carson, D., Rocks, S. (2006), Networking In SMEs: Evaluating Its Contribution to Marketing Activity, International Business Review.20(4), 87-101.

13- Hill, D.J., Piggott C.R. Griffith, (2001), Profitability of cremental generrie promotion of Australian dairy products, Journal of Agricultural Economic, 11, 253-266.

14- Kotler, P. (2006), Marketing Management, 11th, Prentice Hall. Moving Beyond Marketing In New Ventures, International Journal of Entrepreneurship.31(3), 123-136.

15- Kotler, P, Armstrong, G, (2006), Principle of marketing, 7 th Edition, Prentice Hall.

16. Kraus, S., Harms, R., Fink, M, (2010), Entrepreneurial marketing:

17- Levinson, J. Conrad. Mclaughlin, W.micheal, (2005), Guerrilla Marketing For Consultants:Break Through Tactics For Winning Profitable Clients, John Wiley & Sons, Inc, Hoboken.

18- Linsen, M. A. (1993), Cavring out sales, Journal of Progressive Grocer, 72,43-44.

19- Mason, R.B, (2008), Word of mouth as a promotional tool for turbulent markets, Journal of Marketing Communications, 14(3), 207‐224.

20- Moorthy, K. S. & S. A. Hawkins, (2005), Advertising Repetition and Quality Perceptions, Journal of Business Research, 58 (3), 354-360.

21- Pratkanis, A. R., and Aronson, E, (2001), Age of propaganda: The every day use and abuse of persuasion (rev. ed.), New York: W. H. Freeman, 18-129.

22- Sandberg, P. Stierna, H., (2006), Guerrilla Marketing, Master Thesis in EMM, Jönköping International Business ,School .Jönköping University, 26-38.

23- Scharl, A., Dickinger, A. and Murphy, J. (2004), Diffusion and success factors of mobile marketing, Electronic Commerce Research and Applications, 4, 159-173.

24- Spiros P. Gounaris, George J. Avlonitis, (2001), Market orientation development: a comparison of industrial vs consumer goods companies, Journal of Business & Industrial Marketing,16(5), 354 – 381

25- Stokes, David. and Lomax, Wendy, (2002), Taking control of word of Mouth Marketing: the case of an entrepreneurial hotelier, Journal of Small Business & Enterprise Development, 9(4), 349-357.

26- Strauss, Judy; Frost, Raymond; El-Ansary, E-Marketing, 3th Edition, Prentice Hall.

27- Sweeney, J. C.,Soutar, G. N. and Mazzarol, T. (2008), Factors Influencing Word of Mouth Effectiveness: Receiver Perspectives, European Journal of Marketing,42 (3/4), 344-364.

28- Wangehein, v, bayon T, (2004), The Effect Of Word Of Mouth On Services Switching, European Journal of marketing, 38(9/10), 1173-1185.

29- Wilkinson, Timothy j., (2007), Reaching the International Consumer, An Assessment of the International Direct Marketing Environment, International Journal of Direct Marketing, 1(1), 82-95.